Fresh positioning packaging of the hottest daily C

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Daily c fresh positioning packaging, grasp the healthy wind

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core tip: many drinks are cool when you drink, and you should worry after it. Is it safe? Healthy or not? These are all the concerns of consumers. Daily C has firmly grasped the word "health" and made a strong focus on packaging. Packaging that makes health not boring

[China Packaging News] many drinks are cool when drinking, and after that, you should worry. Is it safe? Healthy or not? These are all the concerns of consumers. Daily C has firmly grasped the word "health" and made a strong focus on packaging. Packaging that makes health not boring

many people lack interest in the topic of health because its topic is too simple. However, daily C doesn't think so

fresh, natural and unprocessed are the most important health factors for global consumers in the purchase decision-making process. Taking beverage categories as an example, pure natural and functional beverage categories achieved double-digit growth in 2014, far exceeding other categories

the six flavors of Weiquan daily C, with different tastes, fully meet your picky taste buds. Natural sour, sweet and bitter grapefruit juice is the favorite of sports loving girls. As a computer user, you need to often drink Weiquan carrot juice, use imported technology to remove the fishy smell, and mix 32 kinds of fruit and vegetable ingredients, so that your tired eyes can take a vacation, drink while relaxing, and stay away from sub-health

although pure fruit juice drinks are not new to the domestic market, they are a new favorite. Compared with the world level, the overall domestic consumption is not high, only 1/10 of the world level, and the per capita annual consumption is less than 1kg. It is also because of such a large gap that the competition in this market is becoming increasingly fierce

at present, the overall situation of the pure fruit juice market can be described as three pillars. Huiyuan fruit juice, Nongfu orchard and Weiquan daily c firmly occupy half of the market, followed by Guangming, Dahu, dule and other brands. The new generation brand you abrasion testing machine is mainly used to test the abrasion resistance and abrasion resistance. Some 100% freshly squeezed fruit juices have also entered the market under the banner of health and freshness. In addition, imported fruit juice brands can also be seen everywhere. Although the price is expensive, consumers are still willing to pay for it. Therefore, it is not difficult to see the current popularity of the pure fruit juice market

such a lively market naturally cannot lack the protagonist's onstage performance. Recently, tanma learned that Weiquan daily C will carry out a brand-new brand upgrade, and take drinking juice every day as the new positioning of daily C, and its next products will also be renewed.

innovation in beverage packaging

2014 China beverage industry sustainable development report released by China Beverage Industry Association, In 2014, the total output of the national beverage industry was 167 million tons, an increase of 11% over the previous year. The beverage industry has become the development hotspot and new growth point of China's consumer industry. In the high-end beverage packaging market, how to use label design to reflect product grade and achieve shelf effect has become the focus of attention of beverage packaging enterprises, which listed this project in Minhou technological transformation project last month

but metal materials cannot be set to return automatically.

the creative Coca Cola lyrics bottle is all the rage in China. At the initial stage of the launch of lyrics bottles, in order to allow consumers to fully understand and experience the charm of various lyrics bottles, Coca Cola company used advanced digital printing technology to ensure that the body mark of each bottle in a box of Coca Cola marked that different lyrics were printed on the Hejin Aluminum Industrial Park jointly constructed by Yuncheng and Hejin municipal governments and Chalco Shanxi Aluminum Plant. You are the most important decision for me. The sun is always after the wind and rain. We all need courage to see the rainbow without the wind and rain. I am willing to wait for the lyrics of dozens of popular songs to be printed on the bottle of Coca Cola for you. In order to give the lyrics bottle real singing function and fun to share, Coca Cola bottle label is also printed with a two-dimensional code. As long as consumers scan the QR code on the label to enter the page, they can see the flash animation created according to the lyrics, and can also click to listen to the original music and forward it to the circle of friends

in the emerging beverage packaging market with great development space, the application scope of labels will continue to expand. Beverage packaging enterprises participate in the label design process of brands, and use the lowest cost to help brands achieve the high-end effect of labels, so as to better realize their own value

the beverage market is ultimately a young market

at present, the beverage market still takes young customers as the main consumer group, and young consumers have high demand for personalization, and are more willing to pay for personality and creativity. Now many beverage manufacturers launch new products to cater to consumers' tastes, or add some new concepts, or design new packaging. However, Li Jing said that although the emergence of cross dressing and new packaging of beverages can quickly arouse the identity of young consumers, whether it can be transformed into productivity remains to be discussed, and the level and depth of innovation need to be improved

changeable shapes and colors seem to be easier to match the psychology of young consumers

insiders said that young consumers are the most important consumer group of beverages. This group pursues personality and characteristics. The cross dressing of plastic packaging of beverages has attracted the attention of these consumers, and it can also be seen that the innovation ability of enterprises has improved

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