Industrial design in the hottest information age

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Industrial design in the information age Professor He Renke, Department of industrial design, Hunan University since the 1980s, due to the rapid development and popularization of computer technology and the rapid development of Internet, mankind has entered a new era of information explosion. This great change has not only drastically changed the technical characteristics of human society, but also had a far-reaching impact on every aspect of human society, economy and culture. As the crystallization of human technology and culture, industrial design has also experienced the impact and challenges of this drastic change, and has produced unprecedented major changes

The relationship between the development of computer technology and industrial design is very extensive and profound. On the one hand, the application of computer has greatly changed the technical means of industrial design and the procedures and methods of industrial design. Accordingly, the concept and mode of thinking of designers have also undergone great changes. On the other hand, the high and new technology represented by computer technology has opened up a new field of industrial design. Advanced technology must be combined with excellent design to humanize technology and truly serve mankind. Industrial design has played an inestimable role in promoting the progress of high and new technology products. The history of computer development itself shows this

since the first electronic computer appeared in 1945, people have been committed to using its powerful functions for various design activities. In the 1950s, Americans successfully developed the first graphic display. In the 1960s, Ivan sutnerland of Massachusetts Institute of technology demonstrated a series of principles and mechanisms of computer interactive graphics technology for the first time in his doctoral dissertation, and formally put forward the concept of computer graphics, which laid the theoretical foundation for the development of computer graphics technology and opened up a broad application prospect for computer-aided design. Since the 1980s, with the progress of science and technology, computers have made a great leap in hardware and software. Computer aided industrial design has also been widely used in various fields of industrial design because of its advantages of quickness, efficiency, accuracy, precision and easy storage, exchange and modification, which has greatly improved the efficiency of design. Due to the emergence of computer-aided design, the way of industrial design has undergone fundamental changes, which is not only reflected in the use of computers to draw various design drawings, the use of rapid prototyping technology to replace oil sludge models, or the use of virtual reality to carry out product simulation and demonstration. What is more important is to establish a design system with parallel structure, which integrates the Trinity optimization of design, engineering analysis and manufacturing into one system, so that different professionals can timely feed back information to each other, so as to shorten the development cycle and ensure the high quality of design and manufacturing. These changes require that (1) the exchange servo driver of the anchor chain mechanics experimental machine and the exchange servo electromechanical designer have a higher overall awareness and more engineering and technical knowledge, rather than just limited to the performance of the renderings

the development of information technology and Internet has changed the pattern of the whole industry to a great extent. The emerging information industry has risen rapidly and began to replace traditional industries such as steel, automobile, petrochemical industry and machinery, becoming a new force in the era of knowledge economy. IT giants such as Motorola, Intel, Microsoft, apple, IBM, HP, the United States, Amazon, Cisco and so on are at the height of the sun. Taking this as an opportunity, the main direction of industrial design has also started a strategic shift from traditional industrial products to high-tech products and services represented by computers, which has played an extremely important role in the commercialization and humanization of high-tech, and produced many classic works, creating a new era in the development of industrial design. Apple computer of the United States is the most representative in this field and has become the flagship of industrial design in the information age

Apple computer company was founded in Silicon Valley in 1976 and ranked among the top 100 companies in fortune in 1979. Apple pioneered the personal computer, which has set many milestones in the development of modern computers, especially in industrial design. Apple is not only the first in the world to launch an integrated personal computer with a plastic shell, advocating graphical user interface and application mouse, but also to continuously launch refreshing computers with a coherent industrial design language, such as the famous apple II, MAC series, Newton handheld, powerbook notebook, etc. these efforts have completely changed people's views and use of computers, Computer has become a very man-machine tool, making daily work more friendly and humanized. Since Apple paid close attention to the details of each product from the beginning, and always paid attention to the design in a series of subsequent products, it has become the most creative design organization in history

the success of apple computer company depends on the foresight and innovative spirit of Steve Jobs, one of its founders. Jobs deeply understood that products must have characteristics that ordinary people can understand and appreciate. For high-tech products, the technical performance and indicators of products are as important as their appearance and personality. Therefore, while pursuing technological innovation, apple attaches great importance to industrial design. On the one hand, it invites world-class design companies to provide design services for it, and on the other hand, it has organized its own high-level industrial design department, thus ensuring the company's unparalleled design quality. In apple, excellent design is a strategy of the enterprise, not just an aesthetic choice. In order to ensure the consistency of computer software and hardware, Apple has developed its own system software, which is unique among computer manufacturers. The graphic interface, moving cursor, dragging operation and pull-down menu of Apple software have already become the industry standard

in 1998, Apple launched a new IMAC computer, which once again set off a revolutionary wave in computer design and became the focus of global attention. IMac, adhering to the tenet of Apple's humanized design, adopts an integrated overall structure and pre installed software, which can be used immediately after plugging in the power supply and cable, which greatly facilitates the first-time computer users and dispels their fear of technology. From the perspective of appearance, IMAC adopts a translucent plastic shell, which is elegant and slightly childlike, while the color adopts attractive candy color, completely breaking the previous tradition of rigorous modeling and milky white color of personal computers. High technology and high interest are perfectly reflected here. On the basis of iMac, Apple has successively launched iBook notebook computers and G3 and G4 professional computers, which has had a great impact on the IT industry, making more enterprises see the great energy of industrial design in the information generation, so they pay more attention to product creativity. It is no exaggeration to say that IMAC will bring the Renaissance of computer design

The soul of IMAC design is Jonathan Ive (1967 -), director of Apple's industrial design department. Born in London, England, Ivie studied industrial design at Newcastle University and joined apple in 1991. His first project in apple, the Newton handheld computer, won the excellent product design award of American industrial design magazine, and was permanently collected by the Museum of modern art in New York. At the beginning of 1996, Ivey served as the director of Apple's industrial design department. At that time, Apple was in the most difficult period, and the industrial design department had high expectations. Ivy lived up to expectations. The industrial design department soon launched a portable computer Emate for students. The shell is made of translucent plastic and looks like a schoolbag. Emate has achieved great success, which also indicates the advent of IMAC. In the process of designing iMac, Ivey tried to return to Apple's tradition, that is, to create unique products rather than imitate them. Ivie said that over the years, Apple has been trying to get rid of the existing computer standard mode. With iMac, Apple has once again established its own personality. Ivy emphasized that designers must be rich in deformation and strengthening, which is one of the precious properties of metal. He has an important role and passion in metal pressure processing and ensuring the safety of mechanical parts in case of occasional overload. He believes that passion is very mysterious. Too much passion may bring trouble, but passion will enrich our hearts and contribute to effective communication. On the other hand, he attached great importance to the needs of users. He said that we should not start designing before we know who the users are. We should know where the users are and what they need? When talking about the design of iMac, he said: I want IMAC to be such a design that users will not be afraid of it, even if they do not know how IMAC works. I seek the element that can make people close without technical understanding, and that can resonate with people's past memories. IMac does this

in addition to apple, other computer companies also attach great importance to industrial design to improve the quality of their products and establish their corporate image. IBM is a typical example. IBM is one of the first large companies to introduce industrial design in the United States. Under the guidance of the famous designer Noyes, IBM created the image of the blue giant. However, since the 1980s, IBM's industrial design has started to decline. There are fewer and fewer excellent designs, and the brand image tends to be blurred. This also reflects the business depression and the gradual disappearance of innovation spirit. By the end of the last generation of the diaphragm, IBM was no different from its competitors and merged in the Milky sea. In order to change this situation, IBM's top management decided to return to the root of the design plan - to reflect IBM's personality with consumer oriented quality, closeness and innovation. Through the internal top-down efforts of the company, IBM finally made a breakthrough in the design of the think pad notebook, realized the regeneration of the IBM brand, and created a contemporary, innovative and close image. Although Microsoft Corporation of the United States is a software development oriented company, it also attaches great importance to industrial design. The easyball mouse developed by the company for children attempts to integrate the computer software and hardware into a whole more organically, and create a light and pleasant fun for children, which is convenient for children to operate. This product has won the American Industrial Design Excellence Award

Acer, a Taiwanese computer manufacturer, has also become a world-class company from a low-profile manufacturer due to its investment in industrial design. At the beginning of 1995, Acer foresaw the continuous expansion of the home PC market and decided to focus on the home PC market, so it entrusted the famous frog design company to create a new product series. The designers are oriented by people's needs, and integrate culture, enthusiasm and stimulation, so that the personal computer really has personality when it is used alone for hardness measurement. As a result, aspire, a brand-new product between home appliances and computers, is easy to use, suitable for the home environment, and has a brand-new appearance. The product shape is characterized by the figure arc, and the ventilation holes are randomly distributed, round holes of different sizes, just like the Cut Swiss cheese. Aspire has a blue body instead of the traditional milky white. This unique design has achieved great success, and the market response has greatly exceeded expectations. It won the American Industrial Design Award in 1996

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