Industrial design of the hottest mechatronics prod

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Industrial design of mechatronics products the definition of mechatronics products given by the Economic Research Institute of Japan Machinery revitalization Association, which first put forward the concept of mechatronics, is to introduce electronic technology on the basis of the main functions, power functions, information processing functions and control functions of mechanical devices, and organically combine mechanical devices with electronic equipment and software. Therefore, all kinds of products equipped with mechanical, electrical and electronic components, including industrial equipment such as numerical control machine tools and robots, office equipment such as copiers, printers and cash detectors, and low concentration of household appliances such as washing machines and air conditioners, can be electromechanical products

from the perspective of industrial design, if we rank all kinds of mechatronics products in one band based on the tight interaction between products and people, then one extreme is the special equipment in the fields of energy and communication. These equipment are highly automated, do not need frequent operation of users, and rely on industrial design at least, which is not the object we care about. At the other end of the spectrum, there are consumer products that are used by the public every day and adopt electromechanical integration technology. There are many introductions about the industrial design of consumer products in this journal, which need not be repeated in this column. This column is intended to discuss the middle of the band, covering electromechanical products composed of mechanical, electrical or digital control and software. Its typical representatives are various programmable machines for production and service, including CNC machine tools, industrial robots and service robots

China is moving from a big manufacturing country to a powerful manufacturing country. The design innovation of production machinery deserves our attention. First of all, from the perspective of economic development and industrial structure adjustment, many emerging industries need new production equipment. For example, the industrialization of high-tech achievements such as integrated circuit, biological manufacturing, composite materials and nano materials must first develop corresponding new production machinery. Secondly, the upgrading of production equipment directly brings great benefits to manufacturing enterprises and consumers, that is to say, one production machine can reduce the production cost of thousands of consumer products by improving production efficiency. Finally, the research shows that, different from consumer products, the application field of production machinery innovation often exceeds the original expectation, spills over to user enterprises, and inspires users' desire for further innovation. From the historical perspective of technological development, the design of production machinery is the epitome of the development of industrial design. The earliest design object of industrial design was production machinery. At that time, the industrial revolution expanded from Britain to the European continent. Machine tools and power equipment products made in France and Germany began to erode the British machinery market because of their more exquisite appearance, forcing Britain to promote the earliest industrial modeling education. After the Second World War, ergonomics research and human-computer interface research developed rapidly in the United States. It was also to improve the functions of various complex equipment and reduce operational errors, so that industrial design moved from the art stage to the engineering science stage. It can be said that production machinery is the cradle of many industrial design research fields

under the current economic crisis, the importance of electromechanical integration product innovation in China is particularly prominent. With the slowdown of external demand, light industrial products with simple structure and labor-intensive are being impacted. Relatively speaking, mechatronics products have high scientific and technological content and innovation space, and their profit space is larger than that of labor-intensive products. In addition, the export of China's mechatronics products is relatively less affected by external demand, and there is a certain growth space. Vigorously promoting the innovation of mechatronics products is in line with the direction of China's industrial structure adjustment and sustainable development

however, the future of China's mechatronics products is not a smooth road. In the past, many enterprises adopted imitation and convergence strategies for the development of mechatronics products. After "digesting and absorbing" advanced technologies, it is difficult to "re innovate". Even though a large amount of resources are invested every year to develop "new" products in batches, they still fall into the already crowded market space full of foreign high-end products, Lack of characteristics, unable to give full play to its advantages in high-tech content and profit space. In the current situation, it is necessary for China's mechatronics product enterprises to learn from foreign experience, learn to find advanced technology and product innovation space with the future market capacity of building energy-saving materials up to 2.6 trillion yuan

space for innovation

innovation has been the focus of attention of managers of large enterprises around the world in recent years. Booz Allen Hamilton, McKinsey, Boston Consulting Company, etc. have conducted global surveys on innovation. Among them, Booz Allen Hamilton's 2007 Global Top 1000 innovation report analyzes 1000 enterprises that have made outstanding achievements in product innovation, It is found that their innovation strategies can be classified into three types: market readers, technologyderivers and need seekers

market oriented enterprises emphasize the extensive use of market research to collect market demand change data and follow successful precedents to reduce risks. When they detect that there are breakthrough products in the market that can turn the situation around, they immediately develop corresponding replacement products according to their own characteristics. The difference between the market-oriented strategy and the general imitation lies in the development speed, because there is only a short time from a breakthrough product to becoming the mainstream of the market. The factors that determine the success of the market-oriented product are: the new direction adopted has indeed been accepted by the market, the products in this direction have no technical or property barriers, or have been replaced because of the excellent waterproof performance scheme, New products can be launched in a short time, and enough profits can be made before a large number of imitation products appear. In short, to be the "second best" in innovation, we must have strong product development force and speed. Because of this, the "second best" in innovation in the real world is often the "first best" in comprehensive strength

technology oriented enterprises emphasize going deep into the interior of the economic cycle, exploring market opportunities from the transformation of the social and economic environment, and taking the lead in developing the basic technologies necessary to meet the additional market opportunities. Technology driven products are usually brand-new and updated products, which are the market behavior of enterprises looking for the application of a new technology after they master it. Many technology driven products still contain traditional materials and processes, but due to the adoption of some new technology, the products have new and unusual features and functions. The factors that determine the success of technology-oriented products are: the new technology adopted can have obvious advantages in meeting the needs of users, there is no alternative to this technology at present, or it is difficult for competitors to master it at the moment. The key to reducing the risk of technology-oriented product development is to fully study different alternatives and confirm the feasibility of the new technology. Technology oriented strategy is not a simple scientific research. The difficulty of technology oriented lies in finding the combination point of advanced technology and social needs before competitors. Reviewing the history and looking at the industrialization cycle of linear motor, open control system, nano manufacturing and other technologies, we can know the difficulty and risk of taking technology orientation as an innovation strategy

market oriented enterprises emphasize that through in-depth observation of users, they can refine the user group and find out the consumption needs that have not been explored by general market research. Many user-oriented products still contain traditional materials and processes, but due to the use of new combinations, the products have new and unusual applications. The factors that determine the success of user-oriented products are: the investment in technology and equipment of new products is not necessary, and the in-depth understanding of unique user groups is an intellectual property that is as difficult to imitate as technical know-how

product innovation and industrial design

if the above three innovation strategies are compared with the current situation of China's electromechanical integration industry, it can be found that the threshold of pure technology oriented strategy is the highest. For the time being, enterprises have not really gone deep into the economic cycle to explore market opportunities from the transformation of the social and economic environment. Most enterprises choose the market-oriented strategy, striving to be "first in China and advanced in the world", However, due to the gap between the development ability and speed of enterprises and the international level, it is often necessary to wait for the key technologies of breakthrough products to appear in the market before developing corresponding products, and become the "Fourth" and "fifth" of innovation

for the current situation of China's Mechatronics Industry, the market-oriented innovation strategy is a suitable choice, especially for various CNC machines for production and service, because our manufacturing development trajectory is different from that of foreign countries. Our enterprise system, market environment and production management process are quite different from those of foreign countries. However, through in-depth user research, we are better able to launch new products that are accepted or welcomed by users than our competitors across the ocean, so as to create greater value

product design has been neglected in China in the past. Industrial design is equated with appearance design. After the project development of the product is completed, the product is "dressed up". In contrast, in foreign countries, mechanical equipment has always been the service scope of industrial design. A large number of excellent examples have been seen in the industrial product categories of international industrial design awards such as if and reddot. Moreover, from the current development trend of production technology, the role of industrial design in the development of mechanical and electrical products will continue to expand. (end)

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